Tiêu đề [Section 2] B2 Week 2 - Business - Day 5 - Sprint Review.pdf ✅

Sprint Review WEEK 2 - DAY 5
Agenda 1. Weekly Quiz Questions Common Mistakes 2. Weekly Case Study Best Practices & Common Mistakes

Common Mistakes Quiz #1 : Market Research for New Financial Products Question: Bank Mandiri wants to introduce a new financial product aimed at young entrepreneurs. Initial surveys indicate strong interest, but there is uncertainty about the pricing strategy. What would be the most effective next step in the market research process? Correct Answer: C) Perform a willingness-to-pay (WTP) analysis through customer experiments and surveys. ● Why it’s right? ○ WTP analysis helps determine how much potential customers are willing to pay before launching the product. ○ This approach minimizes the risk of setting a price too high (discouraging adoption) or too low (losing revenue opportunities). ○ Data-driven pricing ensures alignment with customer expectations and financial sustainability. Common Mistake: B) Launch the product with flexible pricing and adjust based on early adopters' feedback. ● Why it’s wrong? ○ Launching without proper price research can lead to profit losses or incorrect market positioning. ○ Adjusting pricing after launch might create confusion and dissatisfaction among early customers. ○ A structured WTP analysis provides clarity before launch, ensuring a strong initial market entry.