Nội dung text Tran Ngoc Mai - tom tat LA - Tieng Anh.pdf
THE THESIS IS COMPLETED AT FOREIGN TRADE UNIVERSITY Scientific Instructor: Assoc. Prof. Ph.D. Vu Chi Loc Reviewer 1: Reviewer 2: Reviewer 3: The Thesis will be defended in front of the Thesis Council meeting at university–level at Foreign Trade University At hour date month year The Thesis can be referred at: - National Library of Vietnam - Library of Foreign Trade University
1 INTRODUCTION 1. The urgency of the theme: Originating from developed countries, corporate social responsibility (CSR) has reached developing countries and Vietnam is no exception, especially in global integration and competition. The concept of CSR in Vietnam is often viewed from the perspective of the Government. That is, CSR is often viewed as the requirements from the Government that businesses need to be responsible for the locality where they operate. In this approach, businesses implement CSR passively, and in the perspective of complying with legal regulations. However, many studies have shown that implementing CSR proactively can bring many benefits for businesses, such as improving employee productivity, loyalty, operational efficiency, reputation, and relationships with business stakeholders so companies should approach CSR proactively. The proactive implementation of CSR helps businesses satisfy the host government's requirements and helps companies achieve development and other strategic goals. Therefore, this Thesis approaches the concept of CSR not only from the government’s perspective (complying with the laws), but also from the business's perspective, recognizing social responsibility as a tool that companies can use to manage relationships with stakeholders. Among various the business's strategic goals, maintaining and improving the reputation seems to be of the utmost importance. Reputation is the goal and an intermediate step to help the company achieve all of its remaining goals. A business with a good reputation will help build trust with customers, partners, and the Government, thereby making business operations more effective and easier to achieve goals in sales, market, and finance. CSR is not a new concept but is becoming increasingly popular in enterprises globally (KPMG, 2015; Porter, 2006; Reid & Toffel, 2009). CSR's development has always been in line with expanding FDI inflows into developing countries in the 1990s (Goyal, 2005). The participation of FDI enterprises has positive effects on the host country, reflected in the addition of capital to the total national investment capital in order to achieve economic growth targets; contribute to improving the general balance of payments through a straight increase in the balance of capital; create conditions for countries to access new technologies, promote technology transfer, and at the same time improve management skills, production, and qualifications of employees (Cao Thi Hong Vinh, 2016). However, despite receiving many incentives from host country, FDI enterprises are posing many pressing environmental and social problems to the country such as environmental