Nội dung text [ALDIO] Lecture 2 - Measurement and Campaign Planning - MAR 2024.pdf
SOCIAL MEDIA Aldio Judisya 1
AGENDA 1. Social Media Audit | Measurement & Metric 2. AI Optimization 3. Moment Marketing 4. Social Media KOL Management 5. Copywriting for Social Media 2
1. SOCIAL MEDIA AUDIT | MEASUREMENT & METRICS 3
4 ● FOLLOWERS ● VIEWERS ● REACH ● IMPRESSIONS ● ENGAGEMENT STATE WHAT IS YOUR KEY METRIC(S) WHAT SUCCESS LOOKS LIKE? ● VIEW THROUGH RATE ● ENGAGEMENT RATE ● FEEDBACK ● TRAFFIC ● HASHTAG WHAT IS THE MOST IMPORTANT METRIC??
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