Tiêu đề NielsenIQ - Outlook for CPG brands 2023 ✅

© 2022 Nielsen Consumer LLC. All Rights Reserved. 3 With 2022 behind us, what awaits emerging and growth brands in 2023? 2022 was a challenging year for many brands. Between inflationary pressures, supply chain issues, and shifting consumers behaviors there has been a lot going on. So, what does this mean for the CPG Outlook for Emerging Brands in 2023? Unfortunately, planning for demand and a shifting market in the coming year will be a bit complicated. But not everything on the horizon looks bleak. In fact, there look to be many opportunities for emerging and growth brands to make moves and continue to grow. Introduction (https://nielseniq.com/global/en/insights/analysis/2022/the-brand-balancing-act-of-small-and-medium-sized-businesses/) Some of the areas we'll address are: ▪ The state of inflation and cost-of-living issues ▪ Shifting consumer behaviors ▪ Sustainability and product attribute alignment ▪ Omnichannel sales growth ▪ How you can use this information to plan for a strong 2023 To make things a little easier for emerging and growth brands, we've put together this overview of the state of the market and addressed trends that we believe you need to consider in your 2023 planning. We took a look at the top issues facing emerging brands in the second half of 2022, how consumers are reacting to market changes, and the early results we’re seeing from holiday sales to determine the challenges and opportunities awaiting your emerging or growth brand in the new year. 48% of global consumers plan to buy more from smaller brands in the future
© 2022 Nielsen Consumer LLC. All Rights Reserved. The State of Inflation and Cost-of-Living