Tiêu đề Enjoy your ride - The after-hours Adventurer.pdf ✅

To beloved mentor, his mentorship has been a guiding light throughout this journey. The unwavering support and backup have given me the strength to persevere. To my nicest individuals along this journey Dung Phan, Nguyên Bảo, Trí, and Sơn Lê The unwavering belief in me has been a great source of strength and a constant reminder of positive energy Big thanks to all who bolstered confidence before final night and clapped for the first call-out. These moments stirred emotions more profoundly than anything else. Salutations to Nguyễn Huy Quân, who stood alongside in the initial rounds, and to Bùi Ngọc Tâm Uyên, a great sister during the final round. The motivation and encouragement made this path more meaningful. To anh Trần Huỳnh Minh Nhân, anh Nguyễn Mạnh Sơn, anh Nguyễn Công Khanh, cô Nguyễn Thanh Bình, ông Miyakawa Daisuke, chị Đặng Thị Phương Chi, anh Hoàng Đình Hiếu, anh Đàm Minh Hiếu. There is immense gratitude for the invaluable insights, detailed feedback, and thoughtful guidance A countless appreciation for all buddy, jury in previous round with great advice and dedicated coaching To the Valiant Marketer Organizing Team and MaC FTU Club. This journey would not have been possible without the dedication and professionalism of these talented individuals. Much obliged to create an invaluable experience for each participant.
Milo need to have actions to secure its share of throats when teen grow up by finding new source of growth adapting to teens and young adults demand space Evening time is a powerful occasion for Milo Dynamind to penetrate when in this occasion, other drinks have not tapped to the identity builder. They found solace in other hidden aspects of sport that surfaced only in the hush of the evening when grow-up STRATEGY BREAKDOWN BRAND STRATEGY Creative Direction Marketing Plan Deep down, secondary passion doesn't mean secondary We ignite secondary passion in after-hours sports, breaks it into various activities and invite youngster to step in Create a platform and territory for the brand which is differentiate from coffee & energy drink. We target GenZ (18-24 y.o), dreamer who do and seek for the beauty of the evening with sports passion, lead the adventures ahead with their secondary passion. With Dynamind, Let’s confidently be the after-Hours Adventurer. Activate Campaign (Q’3 2023) Focus on activate and onboards new brand platform with awareness, trial and establish key attributes Sustain Campaign (Q4’ 2023) After ensure onboarding process successfully, Focus on boost sales and retain consumer, increase retention rates Tỉnh đam mê Nâng trình chất sống
Milo Need To Find A Way To Boost Their Growth Back In 2021 and 2022, value growth of milk bases slow down Till the end of Q4’2022, milk due to the impact of covid-19 pandemic. bases and CMB category where Milo RTD contributed nearly 3⁄4 market share show a better recovery Also, Milo’s penetration and frequency have bounced back in short term but not yet recovered in long term. Figure: FMCG basket Figure: Nutrition milk Figure: Milo’s health check However, Milo still need a better performance to gain back what they has lost since covid impact
Milo need to have actions to secure its share of throats when teens grow up by choosing source of growth adapting to teens and young adults demand space Milo faces a threat of losing their share of throats as their consumers grow up if they still provide the same current product values from their portfolio. As teens grow up to young adults, they have more choices for drink as Tea, CSD and coffee take up 60% their share of throats. Quench my thirst, health improvement and wake me up are 3 key demand as teens grow up. Figure: Number of drink choices according to ages Figure: Milo’s health check That effect huge drop in share of throats that nutrition drink own in the previous life stage. The value Milo currently propose is less impacted as teens grow up. Figure: Number of drink choices according to ages