. TRAN THI KIM ANH Marketing Function (096) 411-8481 |
[email protected] | Ho Chi Minh City | LinkedIn An agile and data-driven marketer with a mix of business acumen and creativity, who has a strong passion for brand management and wants to execute a visionary strategy for brand. PROFESSIONAL EXPERIENCE UNILEVER – Marketing Intern (P/S and Closeup Brand) 09/2024 – 03/2025 - Managed the influencer briefing process to create KOL/KOC content, ensuring brand alignment and high-quality outputs to create customer awareness, bring social buzz, and uplift sales performance. - Created Digital marketing assets (hero and secondary images, onsite banners on E-commerce and Omni channels, CPAS/CPC banners on Facebook) to increase the visibility and highlight the promotion scheme of Super Brand Days. - Brainstormed ideas for gifts and activation activities for Closeup Precision Toothbrush in GS25 Birthday events. - Managed the content script (product message, promotion scheme and engaging minigame) and the showcase of samples and gifts on top KOL livestreams and KOC affiliate videos on Shopee and Tiktokshop. Achievements - Created KOL/KOC content on Tiktok to be set Diversion Ads in Nov with the outcome of 182% Click driving to Shopee links. - Doubled ROAS of CPAS for P/S Electronic Toothbrush to over 40 in the first three months with better visuals and content. - Enhanced 40% sales of NPD P/S Gum Expert on Shopee Top KOL livestreams in March by better mechanics of mini-games. THE TRAINEE CLUB COMPANY - Academic Product Manager 07/2023 – 09/2024 The Trainee Club Company provides specialized online courses for young talents and develops Employer Branding services for MNCs (Unilever, Shopee, Carlsberg...). - Led a team of 06 members and provided guidance to them to effectively manage tutors in designing the content and operating the course. - Analyzed the market and competitors to identify the SOG and allocate KPIs of products in the yearly strategy. - Built and implemented marketing plans with marketing events, branded guidebooks, social media, and a website. - Tracked and monitored customer feedback to evaluate the team’ s performance and innovate improvement plans. Achievements: - Led Road to Management Trainee Course Product contributing 250 million VND to monthly revenue.. - Increased avg satisfaction score from 8.2 to 9.2 in 03 months with positive team members’ contribution. ACHIEVEMENTS Champion of Ứng Viên Tài Năng – Top 1 Marketing Function Nationwide Competed with 3500+ contestant to solve over seven business cases from Unilever, Vinamilk, Nestle, etc to show the strategic thinking, effective cross-function coordination, the ability to work under time pressure, and teamwork skills. Champion of CMO Think and Action 2024 Led a team of three to surpass 500+ teams by a holistic marketing campaign for Brand AXE (Unilever) to increase the market penetration and make AXE more resonate with the new young customers aged 15-22. Champion of Hành Trình Kinh Doanh 2024 Led a team of three to surpass 1316 teams by solving cross-functional business challenges from BAT, AB Inbev and Samsung across three rounds with product lines strategy, market entry strategy and AI-adoption initiatives. Champion of X-leader Competition 2024 Surpassed 750+ contestants to solve business challenges related to e-commerce transformation, market entry and product portfolio expansion from Vinamilk, Nielsen IQ and Colgate Palmolive. Semi-Finalist of Bản lĩnh Marketer 2024 Advanced to Top 1,2% Valiant Marketers after achieving Top 15 best proposals for the 72-hour hackathon challenge of Dove (Deodorant) and making a successful elevator pitch for Dear, Klairs toner. Top 10 of Future Lions of Vietnam Young Lions 2024 - Marketer Category for Student (among 500+ teams) Top 10 of Marketing Arena 2023 (Brand Samsung) (among 750+ teams) Runner up of Digital Creatory Marketing Competition 2023 (among 250+ teams) First Runner up of E!Contest X (among 130+ teams) Runner up of EContrain 2023 (among 250+ teams) Top 08 Marketing Function of Tài năng lãnh đạo 2024 Top 01 Marketing Function of Internship Race 2024 (among 1037 contestants) Top 02 of Marketing Department in ACdemy Training Programme (among 1067 contestants
English