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LEGAL DISCLAIMER: All the numbers and names in this business case are fictional and for the purpose of the case study only. All the similarities are not intended. This document cannot be used as a supporting source outside of The Valiant Marketer competition 2025 and may not be publicly quoted without the written consent of the case owner. All information is strictly confidential, please do not take photos or circulate numbers from the case. Any team/individual found to have leaked information (copy of images, data...) from the case will immediately be disqualified from the competition. This business case is the intellectual property of Marketing Club of Foreign Trade University (MaC FTU) and Closeup - Unilever. Unauthorized use for educational, promotional, or any other purpose by any individual or organization is strictly prohibited. For permission to use the business case, please contact: [email protected] Copyright © 2025 * macftu.vn * All rights reserved. I. LEGAL DISCLAIMER II. ROUND 2 STRUCTURE & TIMELINE III. HALIDA CHALLENGE IV. CLOSING REMARKS Letter from Brand Team Category background Key segmentations Competitor landscape Consumer behavior About Halida: Brand introduction and business performance Key challenge Your business task 1. 2. 3. 4. 5. 6. 7. 8. AGENDA

HALIDA BUSINESS CHALLENGE ROUND 2 22/07 - 29/07 TOP 20 contestants with most excellent proposals in the Elevator Pitching Day will advance to Round 3 - The Valiant Assessment of the competition.

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