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Nội dung text Google Ads Copy writing

How to write Google Ads Ad Copy for better CTR 1. Keywords in Ad Copy (Headline & Description)
2. Be as Specific as the User’s Query 3. Always Include a “Call To Action” (CTA) ● Shop Now ● Buy Now ● Get Quote ● Learn more ● Discover ● Sign up ● Order Now
4. Psychological Approaches to Find the Right Fit ● Features: Highlighting the physical or intangible aspects of the product/service. (Memory foam)- What ● Benefits: Calling out the positive outcomes the visitor will have from the product/service. (More restful sleep) - Why ● Problem: Focus on the actual issue at hand to relate to the problem the visitor is trying to solve. (Tired of Wasting Time?) ● Solution: Focus on the solution to the problem the visitor is facing. (Save Time) ● Testimonials: Using actual feedback/testimonials to leverage social proof. (“This product has changed my life.”) ● Reviews: (Seller Ratings Extension) ● Top of the Class: (Callout Extension) 5. Use Brand Term 6. Don’t Sell a False Bill of Goods
7. Use Ad Extensions Like Crazy

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