Nội dung text Slide Buổi 1 Bootcamp Pathways to Employer Branding Expert.pdf
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Bootcamp #2 Your Pathways to Employer Branding Expert co.creation Oct 28, 2024
Van Pham MSc. Digital Marketing Strategy, Trinity College Dublin Ex-EB Lead, One Mount Thang Huynh Talent Brand CEO & Branding Advisor forewords
Session 1 (Online | Mon, Oct 28) Pathways to EB Expert EB Knowledge Map (35 mins) Talent Journey (25 mins) EB Competencies (20 mins) Take-away reading lists Session 2 (Online | Wed, Oct 30) Intensive Social Media Strategy (Part 1) Social Media Strategy Content Calendar Content Idea Planning Framework & Templates Take-away reading lists Employee Advocacy Global Case Study EB Metrics Paid Ads for Employer Branding: Take-away reading lists Session 3 (Online | Fri, Nov 01) Intensive Social Media Strategy (Part 2) Copy-writing Activities Content writing practice & reviewing Visual Creation Framework Canva & Capcut Visual designing practice & reviewing Session 4 (Offline | Sat, Nov 02) Creative Day our journey ahead