Tiêu đề LESSON 48 - Marketing- Pitching an idea.pdf ✅

MARKETING: PITCHING AN IDEA WARM UP Do you sometimes present a business idea to bosses, colleagues, or business partners? Task 1: Describe an idea Choose one or more suitable adjectives to describe each of the ideas below. Crazy risky sensible creative stupid radical brilliant 1. Let’s design and sell special hats for rainy days. 2. Let’s create a new social media site to compete with Instagram. 3. Let’s stop advertising in newspapers and on TV and focus on marketing on our e- commerce sites. 4. Here’s a new idea: we should design a new app to teach us how to talk to our pet. 5. Why don’t we borrow 100,000 dollars from the bank and invest in the stock market or maybe in bitcoin? 6. Maybe we should start a business that focuses on selling pet products like clothes or food. 7. How about inviting more influencers to promote our products instead of celebrities? Task 2: Listening A. Howard and Pable are employees in the marketing department of a manufacturer of powerful household blenders. Howard has a new idea for a marketing campaign. Listen to the dialogue and answer the questions below. 1. What kind of problems are the company experiencing? 2. What is the current marketing strategy in the company? 3. What is Howard’s idea? 4. What does Pablo think about Howard’s idea? B. Listen again and fill in the blanks. think about it interesting and practical outside the box you're talking about Do you really think it will work? worth a try let's try it What do you mean how about... extremely challenging
Howard: Thank you for meeting me at such short notice. As you all know, the director is putting pressure on us to improve sales. And to make things worse, we have a very limited marketing budget. In fact, we don't have any money to spend on new marketing activities. Pablo: Yes, I know. It's awful. Howard: But despite these pressures and frustrations, I see an opportunity here to get really creative. Pablo: What's your idea? Howard: Well, so far we've been publishing standard blog posts about food recipes that involve blending ingredients and stuff like that. Pablo: I like those posts. Howard: Yes, they're [1] ____________________, but are they really, really cool? I mean, [2] _____________. As a reader, would you want to share our content with at least ten of your friends? Pablo: So [3] _____________creating content that will basically go viral? Now that is [4] _____________. Howard: Right. Well, my idea is this. Instead of writing about how consumers can use our blenders to blend food, [5] __________showing them how our blenders can be used to blend other stuff? Pablo: [6] __________________________, other stuff? Howard: I mean stuff like pens, clothes and even iPhones. We could make a series of videos showing how powerful our blenders are and publish them on YouTube. Pablo: An iPhone .... will it blend? Howard: Ah .. `Will it blend?' That's a great title for the video series. Let's see if it will blend. I'm going to put this iPhone in our most powerful blender right here ... ready? Pablo: Go ahead. Pablo: Good job! I hope that was your old iPhone. Howard: Haha... oh yes, that was the first iPhone I ever owned. Pablo: Well, I see you're really thinking [7] ____________________, here. That's definitely a radical idea. [8] _________________________ Howard: I think it's [9] ________________. Anyway, it's not risky at all. To make those videos, we won't need any extra investment. We can simply make them in our laboratory using a phone camera. Pablo: OK, [10] ___________________. It's a pretty crazy idea, but I like it.