Nội dung text ADN_Brand Guide WIP.pdf
ANANDA NILAYA INTRODUCTION A Brand Guide is simply a documentation of your brand identity, presented in a format that makes it easy to apply design to any content you create. A strong brand identity is about communicating your brand story effectively. Everything you create reflects your brand. Thus, if you want to create a consistent, cohesive brand experience, you need to present a consistent, cohesive identity. Remember, a brand guide is a living document that can evolve over time. Regularly review and update it to ensure that it remains relevant and aligns with your brand’s goals and market positioning. BRAND GUIDELINES ALIGNING BRAND AND BUSINESS