Tiêu đề Evolution of D2C ecosystem (1).pdf ✅

Evolutionof the direct-to-consumer ecosystem How the Future of Retail has evolved October 2022 kpmg.com
Contents Foreword Making D2C profitable The rise of D2C Fast-track growth inorganically 03 10 04 13 © 2022 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved. 2 I Evolution of the direct-to-consumer ecosystem
If you are like most consumers, the way you shop has changed dramatically over the past two years. The introduction of lockdowns changed shopping patterns overnight. Physical stores have now reopened and rising foot traffic suggests they remain an important part of the retail channel mix. But it’s the e-commerce channels that have driven the revolution. Global retail e-commerce grew by 26 percent in 2020 and 16 percent in 2021 (topping US$5 trillion). Estimates suggest it neared US$5.5 trillion in 2022.1 The astounding growth in 2020 was majorly driven by direct-to-consumer (D2C) e-commerce channels, which reported growth of 45 percent in 2020. As we suggested in our Future of Retail report, we are currently experiencing an evolution of retail toward ‘consumer commerce’ where, increasingly, consumer-facing businesses offer products and services without the need for a physical store legacy. Just consider, for example, how the so-called Metaverse might change the dynamics (and valuations) in existing retail markets. The rapid expansion of D2C is, therefore, no surprise. For manufacturers, D2C offers a way to engage directly with more consumers, increase sales, improve speed to market and capture greater customer data. For consumers, D2C is seen as providing greater convenience, more personalization, more efficient returns processes and increased value. The opportunities are tremendous. In this report, KPMG Deal Advisory professionals explore those opportunities, identify the risks and shine a spotlight on the emerging business models in today’s D2C marketplace. We then look at some of the inorganic approaches — mergers and acquisitions in particular — that retailers are using to deliver on their D2C strategies. And we offer some insights on how the leading retailers are making their inorganic D2C strategies successful and sustainable. We hope this report provides manufacturers and retailers with new ideas and inspiration as they move their organizations into the future. To learn more about the ideas raised in this report, or to discuss your own organization’s D2C objectives, we encourage you to contact your local KPMG member firm. Nicola Longfield Global Deal Advisory Consumer & Retail Lead, KPMG International and UK Transaction Advisory Services Lead, KPMG in the UK Robert Baxter Partner, Global Head of Consumer M&A KPMG in the UK Michael Habboush Principal, Deal Advisory, Deal Strategy Lead KPMG in Singapore Foreword Key takeaways 1. D2C channels are driving the next wave of growth for many Consumer and Retail companies. 2. Successful D2C requires a smart, holistic strategy that builds scale and delivers on customer expectations. 3. Many companies are looking at inorganic approaches to build scale — platforms, M&A and partnerships, for example. 4. Finding the right platform, target or partner can ensure massive competitive advantage. 5. This report helps you know the evolution of direct-to consumer, what to look for, and how to assess potential targets. 1 Statista, Retail e-commerce sales worldwide from 2014 to 2025 [August 2022] © 2022 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved. 3 I Evolution of the direct-to-consumer ecosystem
Therise of D2C As buying patterns change and more consumers start to rethink their shopping habits, we are seeing massive growth in the direct-to-consumer (D2C) marketplace. From digitally native offerings through to traditional manufacturers, many businesses are now exploring how they can take advantage of new D2C models and approaches. Given the data, it seems D2C will soon be capturing a greater share of consumer wallets. Are you ready? © 2022 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved. 4 I Evolution of the direct-to-consumer ecosystem