Tiêu đề SOL_MBA_Sem-3_Digital Marketing PYQP_June'24.pdf ✅

7186 apply Digital Marketing Funnel. Explain these two marketing strategies and also comment when should a company make use of these strategies. (12.5) 4. What is the difference between On-site and Off-site SEO parameters. Also explain the different types of on-site and off-site SEO parameters used in digital marketing. (12.5) S. .Digital marketilig involves the creative use of the col.cepts of paid advertising. search advertising, display advertising, social me{lia mai.keling, email 777a/`/ce/;.77g' Explain these digital marketing strategies to promote a brand on digital channels. (12.5) Explain the meaning and significance of social media analytics used by the digital marketei.s. Also explain the key social media metrics used by them. (12.5) 7. Discuss the online consumer buying behavior process explaining the different stages of the process. Do you feel customer experience is very important in digital marketing? Give justification for your answer. (12.5) (500) [This question paper contains 4 printed pages.] Your Roll No ............... Sr. No. of Question paper : 7186 H Unique paper code : 429802310 Name of the Paper : MBAFT-7609 : Digital Marketing Name of the Course : Master of Business Administration (MBA) Student Semester Duration : 3 Hours :SOL : Ill Examination 2024 Maximum Marks : 70 Instructions for Candidates_ 1. WriteyourRollNo. on the top immediately onreceipt of this question paper. 2. This paper consists of two parts- A and a. 3. Part A is mandatory, Part 8 consist of 6 questions, out of which student need to Attempt any 4. P.T.O.