Tiêu đề Session 1 -Prof. JC - Introduction (PPT).pdf ✅

Course Structure • There are six Study Units in this course. The following provides an overview of each Study Unit. • Study Unit 1 – Relevance of IP Intelligence – This unit will introduce students to the core concepts of using IP Intelligence, especially in assessing the competitive position of the organisation and guiding the business strategy formulation of the organisation. • Study Unit 2 – IP Intelligence Approaches – This unit addresses the principles and concepts in reviewing IP intelligence, especially from an organisation’s perspective. In addition, the various approaches for obtaining and analysing IP Intelligence will be discussed and elaborated. • Study Unit 3 – Evaluating IP Intelligence – This unit will provide students with a greater understanding of the advantages and disadvantages of utilising IP intelligence. Identifying the relevance of the information and reliability will also be discussed. © 2023 Singapore University of Social Sciences. All rights reserved.
Course Structure • Study Unit 4 – Review IP Intelligence – This unit will enable students to review and assess how IP Intelligence impacts the decision-making process and its pros and cons. • Study Unit 5 – Applications of IP Intelligence – This unit provides students with an understanding of the various applications of IP Intelligence. The strategic purpose of IP Intelligence from planning and execution will also be expanded on. • Study Unit 6 – Incorporate Insights from IP Intelligence – This unit provides students with an understanding of the co- operation between IP strategy, innovation strategy and legal strategy. This unit will also highlight some conditions when incorporating IP intelligence information to integrate into an organisation’s IP and business strategy. © 2023 Singapore University of Social Sciences. All rights reserved.
ASSESSMENT OVERVIEW © 2023 Singapore University of Social Sciences. All rights reserved. Assessment Description Weight Allocation Assignment 1 Participation 5% Assignment 2 Group-Based Assignment due by 11:55pm on 28 March 2025 45% Assignment 3 End-of-Course Assessment due by 12pm on 11 April 2025 50% TOTAL 100%