Tiêu đề [MOA 2023] Chung kết_UKUX_LMOA MÊ_PDF.pdf ✅

Marketing Proposal Proudly presented by LMOA MÊ
Key Message: Mài định kiến, nên bản Sắc change the bias mark your OWN - DEPLOYMENT PLAN KEY HOOK FOR TRIGGER KEY HOOK FOR ENGAGE KEY HOOK FOR AMPLIFY CREATE SOCIAL BUZZ ABOUT: "MÀI SẮC" OR "MÀI SẮT" - WHICH IS CORRECT? DIGITAL CLIP - THE JOURNEY TO “IGNITE IDENTITY” WITH SAMSUNG - HÀNH TRÌNH “BẬT SẮC” CÙNG SAMSUNG UGC CONTEST | SAMSUNGxYOU: "SHARPEN IDENTITY" WITH GEN MZ - "MÀI SẮC" CÙNG GEN MZ EXECUTIVE SUMMARY TARGET AUDIENCE BIG IDEA INSIGHT As a content creator, I desire to stand out by asserting my distinctive identity. However, I unintentionally throw myself into the hustle life as social bias, which causes me to leave my inner passion behind. Besides my hard- working efforts, I aspire to live a “colorful” life by nurturing and sharpening my own distinctions. THE DARING EGO-MARKER Young adults and teenagers (18-29), 6 key cities The Part-time Content Creator They live with their own identity and pursue their passion till the end Có công Mài Sắc Có ngày tỏa Màu Ziêng STRATEGIC APPROACH gen MZ - the Daring Ego-Marker celebrate their identities and subculture’s values & express them through Samsung’s products building a long-term platform they can engage with the influence from Brand Ambassador and KOL from other subcultures GET BY TO
THE DARING EGO-MARKER The “Spotlight Avoidance” Self-identity Dare to express their passion The Daring Ego-Marker The Boredom The "Hội nào cũng nhập" Afraid to express "Whatever" person their passion "I live with my own identity and do not hesitate to pursue my interests" “I have my own unique identity but still afraid to express it” "I choose a "safe" lifestyle and have no outstanding passions" "I have passion in many different fields and do not hesitate to "flex" about it" Customer Segmentation Demographics: Young adults and teenagers (18-29) Part-time Content Creator 6 key cities, A,B,C income Behaviors: Digitally Savvy & Always catch new trends Use social networks to express their personality Expect personalization from the brands they choose Flexible in joining other communities Psychographics: Interest in building personal branding Concern about society's problems and be aware of responsibilities Dare to express their passion towards other sub- cultures Gen MZ who lives with their own identity and pursues their passion till the end is our target audience for the campaign. Customer Profile Market Overview Customer Understanding Strategic Approach Creative Idea Deployment Plan INSIGHT As a content creator, I desire to stand out by asserting my distinctive identity. However, I unintentionally throw myself into the hustle life as social bias, which causes me to leave my inner passion behind. Besides my hard- working efforts, I aspire to live a “colorful” life by nurturing and sharpening my own distinctions.
We follow the customer journey to find out target audience’s touchpoint... Market Overview Customer Understanding Strategic Approach Creative Idea Deployment Plan Affected by the social bias Living with their own identities Insecure Self-doubt Losing one's sense of pride and identity Confidence Daring to break free Asserting self-identity and subculture’s values. GET TO BY gen MZ - the daring ego-marker celebrate their identities and subculture’s values & express them through Samsung’s products building a long-term platform they can engage with the influence from Brand Ambassador and KOL from other subcultures > > TA’s behavior Marketing Funnels & Phases Touchpoint To-win strategies Ideal activity Awareness Interest Conversion SOCIAL BUZZ UGC CONTEST View online ads, social media campaigns; react with appealing contents Be curious; seek value and relevance; Engage with platforms and offers that provide tangible value; refer friends to join the platform Executing campaign on online channels to trigger TA’s awareness Focusing on user- generated content Keeping TA”s interest with the message and the involvement of KOLs Social media, Communities Social media, Social Ads Social media, Offline channels, , WOM DIGITAL CLIP