Tiêu đề STS - MASTER FRAME ✅

MasterFrame. Our main intention should always be... TO HELP the person on the other side. Everything we do is to understand and lead them in to a better situation. Always be in control of your emotions. Sale = Great, I helped a person. No Sale = Ok, no problem. I couldn’t help them today but there is someone else out there that wants my help. Sales requires leadership. Sales is change... And change is scary. People know they want more but when it comes down to making the change. Resistance creeps in, now your job is to lead them through so they can control that resistance and experience the life they want through your solution. Avoid unnecessary rapport. They aren't here to be your friend.
Welcome - DEFUSE - Resources / Educated - Opening Q - FRAME / DON’T FRAME (Ideally, I prefer not to now. Reduces resistance from a typical sales call.) You can take a call as you please. These are just touch points for you to cover to have a structure. Welcome in X I believe you’ve been speaking to Jordan in the DM’s... - Hopefully he didn’t bore you too much (DEFUSE) *laugh laugh laugh* He may have sent you some resources to go through / few videos before the call - Did you go through those? Yes - PERFECT... They have intent to understand and learn. No - Get clarity on why... Remember Biz owner put time & effort into those resources. It shows respect from the lead. - Was any of that helpful? Yes... How so? LISTEN TO THE WORDS THEY USE. This will show us the gap. The emotional trigger that got them to respond to the ad and give us their info. How was that helpful specifically / in what way was it helpful to you?
we want to work backwards from an outcome they desire. - So we need to use powerful opening questions to keep the conversation on track. In Your Opinion What’s the biggest reason you’re looking to make more money With ____ Right Now... Or What specifically are you looking to achieve with Money Freedom Time We need them to elaborate on these answers. Otherwise they are vague and the whole conversation is vague. Outcome - Then we can reverse this to understand and bridge the gap for our solution to fulfil. BUY WITH EMOTION. JUSTIFY WITH LOGIC.