Tiêu đề INFINITY_Air India.pdf ✅

CUSTOMER JOURNEY & DIGITAL TARGETING To Build a comprehensive Digital marketing strategy using targeted messaging / campaigns, strategic channel selection, data-driven insights, engagement techniques and innovative digital ways to ensure long-term success and a prominent position within the aviation market. OBJECTIVE Journey & Competition S O A R 1. Awareness 4B Air India Website/App 4A Travel Agencies Sites 2. Research 3. Consideration Customer becomes aware of flight options: Search engines, Social media & Travel Website à SEO, SEM, influencers, Hyper-personalization Customer seek recommendations, experiences, compare flight options, prices & reviews: Search Engines, Travel comparison / Review Websites, Social Media à Content & Social Media Marketing 5. Pre-Travel E-mail / Apps Notifications & Online Check-In à Highlight convenience of digital boarding pass on App 6. At Airport & In-Flight 7. Post-Travel COMPETITOR BENCHMARKING Customer considering options à Personalized Email Marketing & Re-targeting Ads Preferred due to more discounted offers à Collaboration to expand networks Directly via Air India à Dynamic Content with additional benefits Kiosks, Customer Service desks, In- flight interactions à Location-based promotion, In-Flight WiFi promotion Review, Feedback, Loyalty Program à E-Mails & Thank You Postcards with loyalty benefit awareness Competitor Analysis à "While Air India boasts an established presence in the industry, unlocking its full potential could position it in a prominent position focused around growth” What is our current Growth quadrant with respect to competitors? Where do we stand in terms of Customer reach? AIM: To strategically reach more audience with digital approach while increasing touchpoints
HYPERPERSONALIZED DIGITAL CAMPAIGN Journey & Competition S O A R CUSTOMER ENGAGEMENT Customer Demographics Travel History Website Behaviour Social Media Engagement *Name of the Targeted Customer Campaign Next Stop = AIR INDIA Stop Social Media Eg. Campaign targeting customers who liked Air India’s San Francisco reel on Instagram Emails Re-targeting emails with personalized offers & informative content for those who left the website/app/3rd Party mid- journey Search Engines Eg. Sponsored Ad on Google search results with testimonial highlighting comfort for “Comfort Flight” G search Google Analytics for mid-journey data Influencer Marketing Unique creator relationships & performance with a centralized solution owned by AirIndia through tools like CreatorIQ Easily message creators and prepare for campaigns with team task management How John had most comfortable flight to Paris? Your Next Stop = AIR INDIA User Generated Content Social media contest #AirIndiaTravels Make it easy to share travel updates via app & website to all social media formats Viral Opportunities on Social Media MOMENT MARKETING Fun, viral content at a low cost In-house Memes / Gen-Z Experts Unique content that stands out from the competition SOAR : Strategically Introduce Digital Touchpoints