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Nội dung text Content: Email Deliverability Ultimate Guide



✅ 3. Friendly CTA (Call-to-Action) ● Make it low-pressure and specific ● Example: “Would next Tuesday work for a quick call?” ● Put it at the end or on a new line to make it stand out Resource: ● 10 CTAs That Drive Replies → https://www.close.com/blog/cold-email-call-to-action ✅ 4. Strong Opening Line ● This shows up in inbox preview — make it count ● Say why you’re reaching out in sentence 1 ● Personalize when possible: “Saw your listing — really sharp branding!” Resources: ● Lavender AI Analyzer → https://www.lavender.ai/ ● Copy.ai Templates → https://www.copy.ai/templates/email/ ✅ 5. Simple Format = Better Deliverability ● Plain text = safest (especially for outreach) ● HTML okay for nurtures/newsletters if used lightly ● Template ● Avoid: ALL CAPS, red text, excessive punctuation, image-heavy templates ⚠️ 6. Avoid Obvious Spam Triggers ● Avoid phrases like: “Act now”, “Claim your free gift”, “Save big today!” ● Limit links (1–2 max for cold emails) ● Don’t overdo bold, colors, or emojis Resources: ● Mail-Tester Spam Score Checker → https://www.mail-tester.com/ ● HubSpot Trigger Word List → https://blog.hubspot.com/marketing/spam-trigger-words-list 📅 Bonus: Timing & Sequence Logic ● Best send times: Tue–Thu, 10am (recipient’s local time) ● Bump follow-up after 2–3 days with new context/value ● Max 4–5 emails per cold or nurture sequence Resources: ● QuickMail Follow-up Guide → https://www.quickmail.com/cold-email-follow-up

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