Tiêu đề INSPIRED How to Create Tech Products Customers Love.pdf ✅

Trim Size: 6in x 9in ❦ Cagan ffirs.tex V1 - 10/26/2017 3:44pm Page viii ❦ ❦ ❦
Trim Size: 6in x 9in ❦ Cagan ffirs.tex V1 - 10/26/2017 3:44pm Page i ❦ ❦ ❦ “INSPIRED is the authority on how to build a product that customers actually want. It’s not about hiring product managers - it’s about estab- lishing a culture that puts the user first, and builds the organization and teams around that customer to ensure that you are building the best product possible. From CEOs to APMs, this is required reading.” —Amanda Richardson, Chief Data and Strategy Officer, HotelTonight “We first started working with Marty when ImmobilienScout was enter- ing growth-stage, and he helped us set the organization up to rapidly scale and grow to become one of the largest and most successful technology startups in Germany. He remained a friend and advisor to the company for many years. His book INSPIRED helped people from all across the company, and the new version is sure to help many more companies.” —Jürgen Böhm, Co-Founder, Immobilien Scout GmbH “It does not matter if you are a seasoned product leader or a new product manager, INSPIRED will make you realise that you have the best job in the world and can have incredible impact - especially if you follow Marty Cagan’s words of wisdom. His book has been the bible of our industry for the past decade, and it will no doubt continue to be so with this latest update containing the most exciting best-in-class product practices. —Tanya Cordrey, former Chief Digital Officer at Guardian News & Media “Building a great product that nails Product/Market Fit is always a key first step to any successful start-up. However, organizing the product and engineering teams, in ways that ensures scalability, speed, and quality is usually the next biggest challenge. Marty’s insights and lessons learned can be applied to build highly productive teams to manage through dependencies, and build a culture that is positioned to scale. This applies whether your business is in need of a serious course correction, or on a rocket ship.” —Scott Sahadi, Founder and CEO, The Experience Engine