Nội dung text EM Audit & Strategy by Mellika.pdf
My name is Mellika. I was working in the hospitality industry for 10 years. I’ve been working remotely since 2022. I started as a virtual assistant in data entry, now I’m specialising in Email Marketing. Currently working with 4 international clients. I’m a batch 17 SGBVA alumni! Let’s connect: 1. LinkedIn: https://www.linkedin.com/in/mellikaklara/ 2. Instagram: https://www.instagram.com/mellikaklara/ Hello!
Lesson Overview What’s the purpose of this lesson? To show you how to start work with a client, how to review a client’s email system (called an audit), and create a personalized plan for them. What will you learn? How to start with the cient brief with or without existing email marketing: Step 1: Start with a Client Brief Step 2: Conduct email marketing audit Step 3: Develop email marketing strategy Step 4: Choose the right platform Step 5: Execution and monitoring Why does this matter? By the end, you’ll know how to help clients improve their email marketing step by step.