Tiêu đề CH-5 AGILE.pdf ✅

Discuss about data collection methods of analytic UX evaluation with suitable example. Data Collection Methods of Analytic UX Evaluation involve gathering quantitative data to analyze how users interact with a product or service. This data helps in identifying usability issues, understanding user behavior, and improving the overall UX design. Common Data Collection Methods: 1. Web Analytics: Description: Tracks user behavior on a website or application (e.g., page views, click rates, bounce rates). Example: Using Google Analytics to track how users navigate through a website, identifying where they drop off or which pages have the most engagement. 2. A/B Testing: Description: Compares two versions of a design to determine which one performs better based on user actions. Example: Testing two versions of a landing page (e.g., different call-to-action button styles) to see which results in higher conversion rates. 3. Heatmaps: Description: Visual representation of where users click, scroll, or focus their attention on a page. Example: Using tools like Hotjar to see which areas of a webpage users interact with the most, helping identify areas that may need improvement. 4. Session Recording: Description: Records users’ interactions with a website or app, providing insights into their navigation patterns. Example: Tools like FullStory capture users' sessions, allowing UX researchers to analyze how users move through an app and identify pain points or confusion. 5. Surveys and Questionnaires: Description: Collects direct feedback from users about their experience with the product or service. Example: A post-interaction survey asking users to rate the ease of use of a website or app, or to suggest improvements. 2/20