Tiêu đề The black book of CopyThinking (1).pdf ✅

1 Tell me. Are you like me? Do you hate long-winded introductions? Me too. That’s why this introduction will be less than one page long. Ready? Here we go: Copywriters are going to die out. You probably know that already. With AI right around the corner... Template users will chase the new big thing. AI. And business owners will write their own copy. Both will fail. That’s what this resource is for. To teach you how to THINK. I’m going to show you the skill that helped me: - Beat every single agency that ever went head-to-head with me. - Build a 170K+ followers monster brand on Twitter. - Generate MILLIONS in sales for my clients. All bootstrapped. Meaning: Every single campaign I run HAS to be profitable. For me? It took YEARS to master. But you? You’re getting a shortcut. You’re going to see the fundamentals of CopyThinking. And what you can actually do if you apply those fundamentals correctly.
2 But hey. I’m not done teasing you yet. Here are the lessons you’ll find inside: Page 4: They all laughed at me when I said I can scale an e-Commerce store WITHOUT touching the ads at all. I scaled it to $67,000 in ONE DAY without changing any of the ads. Page 9: How I flipped a beauty business owner's funnel upside-down to get 30X the number of leads with a smaller marketing budget. Page 16: One little trick I used to skyrocket the sales of every info-product I ever sold using PERCEIVED VALUE. Page 19: The secret art that helped me sell $15,000,000+ worth of courses in ‘red-ocean’ saturated markets. Page 27: How to DOMINATE an industry using only two words even if you’re competing with the BIG DOGS in the market Page 31: AI will wipe out all the copywriters who don’t know how to THINK. Here’s how you avoid the AI apocalypse. Page 37: Turning an offline pet store into the local go-to giant with 4 simple steps. Page 43: How we got an accountant 35 high-ticket consultations in one month using a brute-force marketing technique and the "socks funnel". Page 52: I step into an imaginary court to make the case that most people study copywriting the wrong way by analyzing OG copywriters.
3 Page 60: Wanted: 5.7 Billion people dead or alive - How to do market research by simply looking at competitors. Page 67: The 8 things I did to turn a sales page that didn't sell to it making $600K. 6 of the 8 have NOTHING to do with copywriting. Page 74: My wife and I got married and we loved the wedding so we sat down for a one-hour conversation with the planner which led to her 15X-ing her business. Page 79: An ad I wrote for a startup beat their agency by 10X: With the exact structure of the ad and why it worked. Page 87: How I turned $100 into $500K in profit: With no audience and without ever showing my face. And we started without even having a product. Page 94: How to write emotional copy: Copy that bypasses logic and speaks directly to the right part of your reader's brain while painting a vivid picture and flaming the reader's desire to buy from you. Page 103: How to sell an ‘un-selleble’ Boring product (even when you think that nobody will ever want to buy it).
4 They all laughed at me when I said I can scale an e-Commerce store WITHOUT touching the ads at all. I did. To $67,000/day. The day I made $67K in ONE day was life-changing Not because of the money... But because all of my colleagues laughed at me when I told them my plan. Here’s how I scaled an e-Com store with FB ads... without touching the ads at all: Before we start... Pop quiz: what’s the worst time to scale an e-Com store? That’s right. At the beginning of the year. Why? Because people have already spent all their money on BFCM and Christmas. And that’s exactly when I scaled my store. But before I did... We had a huge debate within the e-Com community. How do you scale? 90% of e-Com “experts” say that you scale through ads. “Let me manage your ads - I’ll scale your store” And I argued with them all. I argued that the scale happens INSIDE the store. So... I decided to focus on 3 things in the store: