Nội dung text How to Build a Brand That Stands Out
it means celebration, and Nike has associated itself with winning and greatness. The list goes on and on. As you look at it now, you can see that a lot of companies around you and a few of you might have been doing this already. Take any Mom-and-Pop store for example, they have their own set of customers and those customers trust that the product quality is top-notch. No matter what happens, their customers trust these businesses. Before moving forward, I’ll answer a few questions that you might have. Note: In the course of the guide I might call some ideas stupid, and maybe you’ve done something stupid. In my book I think of this as a compliment. Every great idea was once called stupid, going to Mars was once termed stupid and is still termed stupid. But there is Elon Musk who’s putting all his life and soul into doing it. For me, that is a true Stupidpreneur. You don’t have to feel inferior if your ideas are not that crazy, you can still use crazily stupid ways to build your company. Take Surreal for example, selling cereals is not at all fun, but they made it fun and stupid. Now let’s actually start to learn something. Let’s start at kindergarten. What is a Brand? A brand represents the identity of a product, service, or company. It represents these things, but deep down a brand is something that people trust. Take Tata, for instance. They’re not just a bunch of companies; they’re like the embodiment of trust, reliability, and quality in India. From cars to steel, they’ve got it all. And it’s all thanks to their consistent messaging, top-notch products, and their commitment to doing the right thing. Note the last factor, their commitment to doing the right thing. If you think about it, it’s not at all hard to do. A company of any size can easily do this without sweating a drop.