Nội dung text M33_Finding Keywords.pdf
Finding Keywords For Business What We Will Cover: • Why Keyword Selection Matter • Tools to find Keywords • Keyword Mapping
Finding Keywords Why Keywords Matter: Prospect’s Glossary vs. Industry Glossary What People Search Mostly: Industry term for price dip:
Finding Keywords Why Keywords Matter: Query Search Volume
Finding Keywords Why Keywords Matter: Purpose of Search/ Types of Keywords Brand (Nike Tennis Shoes) Application (Low ankle tennis shoes) Geo Location (Nike Showroom in South Delhi) Purchase (Buy Nike Tennis Shoes online) Long Tail/ Research (how to select right tennis shoes ? ) Consider a case Where a Person is looking to buy a pair of tennis shoes