Tiêu đề Halifax Brand Positioning & Experience.pdf ✅

Halifax brand definition 22nd January 2019
Lloyds Banking Group brand portfolio Disciplines within LBG showcase their own expertise across every brand. The Lloyds Bank experience The Halifax experience The Bank of Scotland experience Group Transformation Marketing & Comms Connect Community Bank Other GB&M sets a clear definition of each brand and what makes this experience unique to this brand. Discipline-specific expertise
The Halifax brand These non-negotiable elements of the Halifax brand are defined and managed in Group Brands & Marketing. Brand strategy Our strategy positions us as the friendly can-do people who make things happen; we do this by reducing barriers and adding value. This is our promise to customers: we’ll make things easier and give extra. Brand creative guidelines These guidelines define the Halifax brand ‘s visual identity and tone of voice. They’ll help us deliver a consistent look and message that reflects our brand promise and provide creative disciplines with the practical tools needed to implement that promise. Brand experience principles These principles dictate how customers will feel and think about our brand at every touchpoint online, over the phone or in-person. They’ll help show how we can deliver an experience that’s uniquely Halifax to every individual customer and reinforce our strategic positioning against competitors.
Brand strategy Our strategy positions us as the friendly can-do people who make things happen; we do this by reducing barriers and adding value. This is our promise to customers: we’ll make things easier and give extra.