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Nội dung text Intro Web Analytics Mastery with Server-side Tracking

Introduction to Web Analytics Mastery Course ● Class Rules & Regulations ● 1 - 1.5 Hours Class ● Homework - FB Group for Homework Submission: https://www.facebook.com/groups/skilluper - Name, Team Name, Homework No, Class No ● Team Work ● Q/S session during class ● Make Your Goal Smart S – Specific = Want to be a Web Analyst M – Measurable = 7-8 (Out of 10) A – Achievable = Feasible R – Relevant = Yes it's relevant to me T – Time-based = max 3 months ● Mindset - Why will you learn Web Analytics? 1. I love Data Analysis 2. I love to take Challenge 3. I love to think ‘Out of the box’ 4. I have quick reasoning skills 5. I have business skills 6. Huge Job Opportunities 7. A Big Salaries with less competitions (Click here)
● Web Analytics 1.Technical Side of Web Analytics ● Implementation - Setup or Fixing Tracking on a Website. ● You need to know about - - HTML - CSS - JavaScript - DOM - Database functionality - Different types of CMS like WordPress, Shopify etc. 2.Non-technical Side of Web Analytics ● Creating Strategies ● Conversion Optimization ● Data Analysis and ● Reporting ● You need to know about - - Ability to interpret data
● Course Overview - What we will lean - GTM - GA4 - Facebook Pixel & Conversion API - Server-side tracking - Google Ads Conversion Tracking - Analysis & Reporting Course outline

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