NGUYEN PHUC THANH Ho Chi Minh City | +84 866062303 |
[email protected] I. EDUCATION Fulbright University Vietnam Class of 2025 Major: Economics | Major: Arts and Media Cumulative GPA: 3.7/ 4.0 II. PROFESSIONAL EXPERIENCE NESTLÉ VIETNAM Brand Marketing Intern August 2023 - January 2024 ● Collaborated on strategy development for multiple social media platforms using data-driven insights. ● Created visual and written content for campaigns and events, enhancing brand engagement. ● Analyzed brand UX/UI performance, increasing organic search by 12%, and managed offline booth events. Developed competitor analysis and consumer trend reports, contributing to a 9% quarterly sales increase. CapitaLand Marketing and Sales Intern August 2022 - March 2023 ● Coordinated and integrally involved in company-wide marketing activities, including campaign development and communications. Conducted in-depth campaign and project tracking, reporting, and performing analysis. ● Performed sales increase of 24% customer reach through Mailchimp and published events, with 14 apartments sold successfully. Event support and organized for the most significant event - De La Sol - published in December 2022. ● Improved the use of SEO and PPC, organized marketing campaigns, and communicated with vendors. AN PHONG CORPORATION Digital Marketing and Logistics Intern February 2021 - August 2021 ● Fostered a streamlined customer-building plan with the team and followed it strictly, conducting market surveys. ● Processed customers’ data and worked on marketing plans to develop for the customers, site check for company events. ● Generated events and delivered online campaigns, improving communication and presenting plans for customers. III. LEADERSHIP EXPERIENCE TEDx HCMUS Head of Program and Event Organizer August 2021 – May 2022 ● Led planning and execution of a 110-attendee event at the University of Science, HCM. ● Worked closely with speakers to develop themes and managed logistics and site checks. ● Established the organization's first program and laid the groundwork for future TEDx events. THE GIA LAI PROJECT Founder January 2017 – September 2017 ● Founder of a fundraising project for the minority ethnic group in Gia Lai province, raising 13 million VND. ● Constructed one library with twenty computers and nearly fifty books for the children in the village, managed to deliver products, and designed optimal ways to present. ● Delivered books, needy supplies, computers, and medicine for the people in the village. IV. SKILLS & INTERESTS IT: Google Workspaces, Microsoft Offices, Canva. Languages: English (TOEFL: 100/120) and Vietnamese (native). Soft skills: Multitasking, data research, critical thinking, managing tasks/humans, and strategic planning. V. HONORS AND AWARDS ● National Society of High School Scholars 2018 - 2020 ● "Chancellor's Scholarship" at the University of Ottawa. 2020 ● Purdue University’s ISA Educational Foundation Scholarships. 2020 ● Adecco Human Resources Management Trainee 2023 ● Fulbright University Vietnam Digital Marketing Hackathon First Place 2023 ● ACI Youth Leadership Summit - Top 4 Vietnam 2024 ● L’Oreal Management Trainee - Final Ground Dean 2024 ● TOP 30 MOA 2024
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