Tiêu đề Self-employed people & freelancers in Vietnam.pdf ✅

Report overview Consumer Insights Global methodology(1) Design: Online Survey, split questionnaire design Duration: approx. 15 minutes Language: official language(s) of each country with American English offered as an alternative Region: 56 countries Number of respondents: • 12,000+ for countries with the extended survey • 2,000+ for the basic survey Sample: Internet users, aged 18 – 64, quotas set on gender and age Fieldwork: • Continuous from January to December • Countries that receive the basic survey are updated every year 2 Introduction Statista Consumer Insights Target Audience Report Notes: (1): See the full methodology for a detailed overview of the study design Sources: Statista Consumer Insights Global as of This report analyses consumers that answered ’’Self- employed / freelancer’’ to the single-pick question ’’Which of the following categories best describes your current employment status?’’. The report offers the reader a comprehensive overview of self-employed people & freelancers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark self-employed people & freelancers in Vietnam (’’target audience’’) against the average Vietnamese onliner, labelled as ’’all respondents’’ in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. August 2023
Demographic profile Consumer lifestyle Consumer attitudes Marketing touchpoints 3 Management summary: key insights Self-employed people & freelancers in Vietnam Sources: Self-employed people & freelancers tend to be older, 34% are part of Generation X. 66% of self-employed people & freelancers are male. 38% of self-employed people & freelancers have a low annual household income. 32% of self-employed people & freelancers live in a large city. Making their own decisions has more importance to self-employed people & freelancers than to the average consumer. Politics, society and current world events are relatively prevalent interests of self-employed people & freelancers. A relatively high share of self-employed people & freelancers consider outdoor activities a hobby 45% of self-employed people & freelancers state that they could not live without their smartphone. A relatively high share of self-employed people & freelancers think that civil rights are issues that need to be addressed. 16% of self-employed people & freelancers have more left leaning political views. Self-employed people & freelancers tend to go to the movies less often than the average consumer. On social media, self-employed people & freelancers interact with companies less often than the average onliner. Self-employed people & freelancers remember seeing ads in printed daily newspapers less often than the average consumer. Self-employed people & freelancers remember hearing ads on music portals and streaming services less often than the average consumer. Statista Consumer Insights Global as of August 2023
Demographic profile CHAPTER 01 • Life stages • Gender • Education • Income • Household classification • Type of community