Tiêu đề 12. STUDY OF SALIENT FEATURES OF DRUGS AND MAGIC REMEDIES ACT AND ITS RULES.pdf ✅

PHARMD GURU Page 1 INTRODUCTION: In today’s modern life, advertisements have significant role to provide information regarding the usage of products like cosmetics, electronic gadgets and many more. Modern methods of advertising like TV, internet, cell phones etc. have proved to be very effective. Advertising drugs including medicinal products to the normal people may lead to self medication which may be resulted in serious complications. To overcome such demerits an implementation was made that drugs should be advertised only to qualified persons like doctors, nurses, pharmacists and other health professionals. One of the commonly faced problems in India is advertisement of magic remedies like kavachas, mantras, talismans which are believed to be curative remedies for diseases for which no cure or treatment is available. Because of this, innocent persons fall in the trap of such unsocial elements and waste their money and time. To control and inhibit all these issues, the Drugs and Magic Remedies Act was passed in the year 1954 with a view to control and prohibit certain advertisements of drugs and magic remedies which were likely to mislead the general public. The Act came into effect from April 1st 1955 and was implemented in 1963. The Act extends to whole of India except the state of Jammu and Kashmir. The Act was also referred as Objectionable Advertisements Act. OBJECTIVES: 1) To control some of the drug related advertisements which can mislead the public. 2) To prohibit certain kind of advertisements related to magic remedies which make false claims and are likely to mislead the public. DEFINITIONS: 1) Advertisement: It includes all the notices, labels, circulars, wrappers or other documents and all the announcements made orally or by means of producing or transmitting light, sound or smoke. STUDY OF SALIENT FEATURES OF DRUGS AND MAGIC REMEDIES ACT AND ITS RULES