Nội dung text M8-1-Importance of Email Marketing.pdf
Importance of Email Marketing What We Will Cover: • Usage • ROI, Speed & User Performance • Key Objectives • Other Benefits
Usage 1You can’t sign up for anything online without an email address 2People still rely heavily on email at work and to engage with brands. 3Email consumption rates are continuously rising
ROI, Speed & User Preference ROI As per DMA Every dollar spent on email brought $43 in sales Flexibility & Speed You can easily schedule it to the targeted users and at a very low cost it can deliver your message to right audience. Customer Preference As per a research consumers, and particularly B2B contacts prefer to receive their permission based, promotional and transactional messages via. email.
Key Objectives