Nội dung text BRAND:AXE-HUYENNGUYENNGOC
They have the urge to SHOWING OFF, GAIN ATTENTION among peers They are in their teenagehood and are limited in ways to express their color and masculinity under the control of school & family They scream for “ALL EYES ON ME" YOUNG BOYS IN EARLY MATURE AGE WHAT AXE HAS THAT MATCH THEM They are on their way to finding a unique way to express their masculinity without forcing themselves to follow a certain role model Fun & Playful spirit T H E Diversity (in scent ranges and layers) Boldness Confidence and Readiness