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Fittable room for market leader Longer battery life A variety of customized brush heads Additional advanced technologies (app connection,...) Higher vibration frequencies Better battery life (20 - 30 days/charge)" Market Overview Where to play Innovative Strategies Customer Understanding Creative Idea Marketing Plan Besides, the market witnessed the blooming of E-commerce and other opportunities from customer trends to grow in the E-Toothbrush category Increasing awareness of oral health & hygiene The adults are the potential growth of E-Toothbrush and prefer Starter Kit: Using it for the first time Have no awareness for replacement heads/ habits for replacement Non-users outweigh the current users Mainstream Economic Premium Limited cleaning modes ( 2 - 3 Mostly oscillation Basic design (white/black) No advanced features (timer,...) Source (*): Euromonitor (*): Youthnet.media (***): Case study MARKET ANALYSIS Focus on YOUNG ADULT in the MAINSTREAM segment, with STARTER KIT & highlight FUNCTIONAL ENHANCEMENT Starter Kit is the best for new adult users About E-Toothbrush Category & its offerings (***) 1 Cleaning efficiency compared to traditional toothbrush 2 3 Dental professionals' recommendations Customers prioritise concern in functional features of E-Toothbrush (**) WINNING SPACE