Luu Huyen Phuong • 07/10/2001 •
[email protected] • +84 369909955 Professional Summary Experienced Account Executive specialized in F&B, nightlife, fashion etc. Seeking a role where I can both enhance my knowledge and experience, and make a meaningful contribution to the company's objectives. Education NATIONAL ECONOMICS UNIVERSITY (NEU) Bacherlor of Economics. Graduation Date: 08/2023 Major: Business Management Experience aDigit Asia Account Executive 05/2034 – Ongoing ● Conduct competitive analysis and market research using tools and platforms such as Fanpage Karma, Rival IQ, etc. ● Collaborate with media, design, and content teams to develop high-impact marketing materials. ● Develop and implement digital marketing strategies, allocate content, and oversee advertising campaigns across platforms such as Facebook Ads, Google Ads, YouTube Ads, and TikTok Ads. ● Track, evaluate, and generate post-campaign performance reports. ● Propose and execute data-driven marketing strategies to optimize effectiveness. ● Coordinate with KOLs and KOCs, managing bookings on media outlets and online publications. Projects & Achievements (Link): ● HDBank - Happy Weekend: Achieved 1,770 eKYC registrations and 1,050 app opened within 3 months. ● Mercedes - VSA: Generated 174 leads in 14 days. ● Successfully collaborated with prominent clients such as SeABank, Pasteur Street
Craft Beer, and more. CNC AGENCY MARKETING Account Executive 12/2022 – 12/2023 ● Write a proposal and join in pitching the proposal in order to persuade clients. (especially in the F&B) ● Consult on marketing solutions such as upsale (promotions, coupons, vouchers...), branding (workshop’s ideas, campaign on special occasions, booking reviews...). ● Make a short/long term marketing plan, follow up and ensure the schedule is on schedule. ● Maintain relationship between agency and clients. ● Contact for cooperation with KOCs, KOLs.. ● Make brief ideas for supporting reviewers to set up, shoot according to concept, product review video. ● Each video reviewer seeding with KOLs gets more than 21K views on Tiktok & nearly 900 reacts on fanpage/ group Facebook. ● Follow up the campaign ads on Facebook or Tiktok and make the next - steps as soon as possible. (Adjust budget, campaign goals, and advertising content.) Revenue in each campaign increased by 20% or more. ● Support leader content to have suitable content direction. ● Make brief ideas for designers in each period of campaign/plan. Projects & Achievements (Link): SOPA MEDIA Assistant Director x Account Executive 07/2022 – 11/2022 ● Manage project documents. ● Follow up and manage the tasks in the whole project. ● Work directly with partners, KOLs, Influencers. ● Responsible for handling problems that arise during theo all the company's projects. ● Connect and cooperate with major newspaper/entertainment sites such as Vietcetera, VnExpress, CafeF, CafeBiz, etc. nest by AIA Assistant Branch Manager 11/2021 – 06/2022
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