Nội dung text EXCLUSIVE PACKAGE | DOVE PACKAGE | Bài làm team DH&HD | Thí sinh Hồ Diên Minh Huy & Nguyễn Tăng Duy
Vietnam ranks lowest among Unilever’s SEA markets COVID-19 made 1/3 buyers leave the category and recovery has been slowed down ever since Deodorant market in Vietnam has been facing LOW PENETRATION Deodorant Penetration, SEA Market (Client Brief, 2024)
Key players in the market mostly communicate how their product functionality will SOLVE UNDERARM ISSUES Deodorant Market Share (Euromonitor, 2023) | Deodorant Products (Enchanteur, 2024) | Deodorant Products (NIVEA, 2024) 11% Customer’s TOM about the product USP French perfume-like fragrance #2 MARKET SHARE Lưu hương quyến rũ Thu hút mọi ánh nhìn 20% #1 MARKET SHARE
ARE ONLY FOR PEOPLE WITH UNDERARM ISSUES Problem is, non-users think that deodorants cause issues and
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