Tiêu đề MKT-Võ Văn Tráng.pdf ✅

● Stakeholder Management: Directed a 12-member team to finalize conceptualization and content planning. Liaised with other internal functions, Student Council, and external vendors to perfectly launch a magazine with 250 copies sold. ● Time & Risk Management: Managed timelines, mitigated risks, and ensured seamless execution to meet all deadlines. Thiamidol 360° campaign - Launching Ecommerce 7OAs Revamp After being aware it’s time to discuss about eectiveness, I switched into Eucerin. Due to limitation of team members, I was handed out various exercises. Thereby grasping a full picture of Brand Marketing & Ecom. ● Brand & Category Audit: Conducted monthly analysis to identify strategic sub-categories/SKUs driving growth. Tracked PI among all key players and benchmarked consumer promotion eectiveness. ● NPD Planning & Execution: Analysed U&A data to gather insights for product renovation & NPD. Worked with Sales, Trade & agencies team to launch Eucerin Epicelline on time and in full. ● Market Research: Supervised research agency (Nielsen, Kantar, Cimigo) to conduct FGD & distill consumer insights, then translated key learnings into P-mix (product concept, proposition, packaging, place, promotion) and defend plan to react market movement. ● Event Sponsorship & Activation: Took full responsibility of planning & executing Eucerin’s activation booth at the YouTube x Shopee event with 236 ailiate leads. ● E-POSM Management: Managed 1000+ banners for P.Day, SBD, Mega Day, Mid-month and 10 TikTok ailiate videos, reaching 1M+ views. one of the leading skincare & personal care companies Marketing Intern Sep 2024 - Feb 2025 Identified and translated consumer product, competitive insights into plans. Successfully executed to reach 25M Reach & uplift 29% vs baseline within 2.5 months. Not only do I propose communication strategies, but I also implement other Ps levers (Packaging, Customer Experience) to contribute to growth. ● IMC Planning: Planned and optimized the strategic approach for Digital-led campaigns in Mom & Baby and FMCH industry (GSK, Moony, MSD, Bobby, Dnee). ● Market & Consumer Research: Coordinated in-depth interview and focus group discussion sessions to gain strategic insights for communication planning, product test, concept test. ● Social Outreach Management: Optimized social outreach plan by selecting suitable influencer groups and mixing channels eectively with scale 50+ KOLs per project. a creative-based agency Strategic Planner Trainee - Brand GSK, MSD, Diana Charm Mar 2024 - Sep 2024 Organon - O2O Campaign Organon - Pharmacy Campaign Moony Natural - Relaunch Campaign ● Fully in-charged with planning & monitoring educational campaign during 1 month. ● Key result: 2.5M Reach on digital, 513 O2O check-in. ● Led & monitored the pharmacy campaign with 21.6K+ POSM (inc. leaflet, ballon) at 15 Trung Son pharmacies during 1 month. ● Key result: 4643 participants (160% vs KPIs) ● Conducted in-depth interviews and competitors audit to gain insights. Proposed strategic direction & social outreach plan to optimize campaign eectiveness. ● Key result: Uplift 2X sales vs baseline. Managed agencies to revamp ~60 SKUS PDP, 480 evergreen banners and uplifted 20% BAU visitors. Everyone says they dare to live with passion, but I say I dare to die with passion since I know the path to Brand Manager next 3 years is never plain. Day in, day out, I accumulate my expertise, hone my analytical mindset and nurture ardent passion. DNTS is a key to unlock an auspicious chance for me to drill and be shortlisted in Management Trainee path. Education: Bachelor of Business Administration - UEH. GPA: 3.52/4.0 Email: [email protected]. Phone: (+84) 898 600 048 Portfolio: Please click here Proficiency at building and growing teams (Lead all in-top competition ever joined), presentation and ideation. Impressed jury by storytelling skills in each proposal. Top 10/2400 Lifebuoy | Marketing Arena 2023 Top 30/2800 Dove Serum | Valiant Marketer 2024 Top 30/2400 Milo Dynamind | Valiant Marketer 2023 Competition sponsored by FMCG brands Competition sponsored by others Academic Awards Top 5 Finalist VNG Gaming 2022 Top 18/2500 PNJ | Marketing On Air 2023 Scholarships: Dong Hanh 2020 | Merit Scholarship for Graduate Students 2022 | IELTS Certification: 30+ Brandcamp & GroupM Courses Insight Researcher - MULLENLOWE MISHRA Project Leader - S COMMUNICATIONS ● SOW: Partnered with 5 other partners to delve into youngsters' pop culture through various methodologies such as IDI, FGD. ● Result: The report was published on WARC, Linkedin, The Advertising Vietnam with more than 500 downloads and was endorsed by many Creative Planners, Copywriters and even HR Specialists. Marketing Intern