Nội dung text FMCG Guidebook - Fast Entry, Scalable Growth.pdf
PMAX
As a new brand entering the market, what key questions must you answer to succeed? 2 2 3 4 5 How to make your Brand instantly famous in Vietnam? How to build a Brand that lasts? What’s the right integration for a winning launch? 1 Winning FMCG Product Launches in Vietnam: Fast entry - Scalable Growth How do you establish efficient operations & management to support the launch? PMAX
Winning FMCG Product Launches in Vietnam: Fast entry - Scalable Growth An End to End Solution for Successful FMCG Brand Launches in Vietnam Chapter 1 PMAX
The Vietnamese FMCG market is witnessing fiercer competition than ever. Every year, hundreds of new products are launched, but only a few succeed. Statistics show that more than 80% of FMCG products fail in the first year. This raises a big question: How can an FMCG brand overcome challenges and build a successful product in the Vietnamese market? 80% FAIL How FMCG Brands overcome challenges and successfully launch new product in Vietnam market? Source: WARC Challenges for new launch Brand within the first year when launching new FMCG products. “ “ PMAX