Nội dung text [FULL PDF] SaaS Business Model & Metrics.pdf
pacmann.io © 2022 – Pacmann AI 2 References ■ Subscription Marketing, Strategies for Nurturing Customers in a World of Churn - by Anne Janzer ■ Impossible to Inevitable, How SaaS and Other Hyper Growth Companies Create a Predictable Revenue - Aaroon Ross & Jason Lemkin ■ Forentrepreneurs by David Skok
pacmann.io © 2022 – Pacmann AI 3 Outcomes ■ Students can understand the essence of business analytics and its benefits for business in SaaS company ■ Students can understand the metrics in SaaS business ■ Students can analyze SaaS metrics based on data ■ Student can explain the impact of SaaS metrics towards the business or department in general
pacmann.io © 2022 – Pacmann AI 4 Outline ■ Intro to SaaS Business ■ SaaS Business Model ■ SaaS Example ■ Important Metrics in Saas ■ Data Analysis Process ■ Trade-Off In SaaS Company