Tiêu đề Case Study - Day 7 - Kraft and Heinz & Alibaba.pdf ✅

What is a Merger? - The Kraft Heinz Merger Numbers Let’s look at the simple math: Before Merger After Merger Kraft Company Value $40 billion Heinz Company Value $30 billion Combined Value $70 billion Annual Sales $45 billion total $45 billion Number of Employees 60,000 total 50,000 Number of Brands 200+ brands 200+ brands What Happened? $40B + $30B = $70B combined company Same sales but 10,000 fewer employees (cost savings!) Same brands but more efficient operations International Business & Finance Day 7: Mergers, IPOs, and Venture Capital Kraft Heinz Merger & Alibaba 3 / 20
Why Do Companies Merge? Save Money: Don’t need two headquarters Don’t need two accounting departments Don’t need two marketing teams Buy ingredients in larger quantities = cheaper Kraft Heinz Example: Closed duplicate offices Combined warehouses Negotiated better deals with suppliers Saved $1.5 billion per year! Make More Money: More products to sell to same customers Stronger brand portfolio Better shelf space in stores International expansion easier Kraft Heinz Example: Sell Heinz ketchup with Kraft mac & cheese Use Kraft’s distribution for Heinz products Stronger negotiation with Walmart, grocery stores International Business & Finance Day 7: Mergers, IPOs, and Venture Capital Kraft Heinz Merger & Alibaba 4 / 20