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7189 6. Discuss any two of the following: (a) Service system (b) Moment of truth (c) Service system mapping (6.5+6) 7. Elaborate the various types of services with the lielp of examples. (12.5) (500) [This question paper contains 4 printed pages.] Your Roll No ........ „ ..... Sr. No. of Question paper : 7189 H Unique Paper Code : 429802308 Name of the paper : MBAFT-7606: Service Marketing Name of the course : MBA Student : SOL Semester : Ill Duration : 3 Hours Instructions for Candidates Maximum Marks : 70 1. Write yourRollNo. on the top immediately on receipt of tliis question paper. 2. This paper consists of two parts- A and 8. 3. Part A is mandatory, Part 8 consist of 6 questions, out of which student need to Attempt any 4. P.T.O.

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