Tiêu đề SSIM_Q2B2_I'MPOSSIBLE CHALLENGE_Master Plan_V1.1_210802.pptx ✅

Comm. Kick off The Campaign Architecture Where is it in the framework GLOBAL HERO LOCAL 11 Aug 21 Jul 23 Aug 01 Sep 17 Sep Campaign concept Unfold your possibilities Campaign phase Teasing (28 Jul - 11 Aug) Pre-order (12 Aug - 16 Sep) Launch (17 Sep - 30 Oct) Global Unpack Invitation Send out Key dates 18 Aug Local Launch Hero Stunt activity Social Engagement RTS Global Assets Phase objective Local Assets 12 Aug Pre Booking 19 Aug Pre order UNPACKED Livestream SMC / SO / PR / INFLUENCER Feature teasing contents SMC / CRM Intro Film SMC / SO / MEDIA Feature Digital Films / Social contents SMC / SO / MEDIA / CRM Social contents SMC / CRM Announcement Press Release SMC / SO / PR / CRM I’mPossible Challenge SMC / SO / PR / MEDIA / TIKTOK I’mPossible Social Engagement SO / PR / INFLUENCER/SMC/CRM Rumor Discussion / Expectation shaping SMC / SO / PR UNPACKED Countdown SMC / SO / PR / CRM NDA briefing SO / PR UNPACKED Amplify SMC / SO / PR / CRM TechHub SO / PR / INFLUENCER Lifestyle contents SMC / SO / PR / INFLUENCER 1st Hands-on Impression SO / PR / INFLUENCER Pre-order CTA MEDIA / SO / PR / INFLUENCER / CRM Commercial scheme MEDIA / SO / CRM Pre-booking CTA SO Marketing Page / PDP Handraiser Page Handraiser recruitment CRM / MEDIA / SO TB Edition Global Buzz SO / PR TB Edition Sold-out / Show-off SMC / SO / PR / INFLUENCER Note Win-over SMC / SO / CRM TB edition Film / KV SMC / SO / MEDIA / PR Feature Lifestyle KV SMC Provoke curiosity around next-gen Foldables enhancements Hint SMP category-shift led by Samsung Generate buzz over revealed Foldables USPs & product experience Drive pre-orders with right target by models Upgrade SS and convert Brand A users Build brand & feature relevance via lifestyle contexts Increase Foldable desirability and PTO Block brand A buzz and convert UNPACKED Invitation SMC / SO / MEDIA / PR / INFLUENCER / CRM Product Focus Fold 3 (70%) Flip 3 (30%) Fold 3 (50%) Flip 3 (50%) Launch TVC (Combo / Q2 / B2) SMC / SO / MEDIA Pre-order TVC SMC / SO / MEDIA Pre-order / Product / Color / Feature / Lifestyle KV SMC / SO / MEDIA Tease Assets SMC / SO 28 Jul Pre-order TVC (without CTA) SMC / SO / MEDIA UGC Activity: I’mPossible TBU I’mPossible Declaration (Video) SMC / SO / PR / INFLUENCER
UNFOLD YOUR POSSIBILITIES Gập mọi giới hạn. Mở vạn tiềm năng Local Campaign Concept TEASE [28 Jul -11 Aug] PRE-LAUNCH [12 Aug - 16 Sep] LAUNCH [17 Sep - 30 Oct] Campaign Phase Comms. objectives Local Message Provoke curiosity around next-gen Foldables enhancements Hint SMP category-shift led by Samsung (New improvement / Mainstream approach) Generate buzz over revealed Foldables USPs & product experience Drive pre-orders with right target by models Upgrade SS and convert Brand A users Build brand & feature relevance via lifestyle contexts Increase Foldable desirability and PTO Block brand A buzz and convert New possibilities are unfolding Mở ra tiềm năng công nghệ mới Fold your limits to unfold your new possibilities Gập lại giới hạn để mở ra những tiềm năng mới trong bạn Open new possibilities to unfold your potential. Mở ra tiềm năng vô hạn, khai phá bản lĩnh mới MASTER MESSAGING FRAMEWORK Global Asset TEASERS Is ‘good' good enough? Get ready to unfold Chỉ tốt thôi có đủ tốt? Mở ra tiềm năng công nghệ mới #SamsungUnpacked, #UnfoldChallenge, #TeamGalaxy Local Lifestyle Asset TEASE CONTENT Unfold the unexpected possibilities. Stay tune! Mở ra những tiềm năng công nghệ không tưởng KEY ACTIVITIES (I'Mpossible Challenge & I’Mpossible Social Engagement) Unfold The I'MPossible Generation Thế hệ Galaxy Z - Dám Nghĩ Zám Làm The new Galaxy Z unfolds new possibilities to power your ‘I’Mpossible’ Thế hệ Galaxy Z mới mở vạn tiềm năng cho thế hệ #Dám nghĩ Zám làm #ThếHệGalaxyZ #DámNghĩZámLàm #ZFOLDĐỉnhChóp #ZFLIPĐịnhTrend TVC Unfold your world Gập mọi giới hạn. Mở vạn tiềm năng LOCAL LIFESTYLE ASSETS/CONTENTS (SO / SMC / INFLUENCER / PR) With the new Galaxy Z, unfold your new possibilities (lifestyle benefit here) right from your hand Mở ra tiềm năng … (lợi ích cụ thể) ngay trên tay bạn với thế hệ Galaxy Z mới #GalaxyZFold3 #GalaxyZFlip3 #TeamGalaxy #withGalaxy (UGC) Feature KVs Unfold new possibilities of … (specify feature/payoff here) Mở ra những tiềm năng công nghệ mới từ … (tính năng cụ thể) #GalaxyZFold3 #GalaxyZFlip3 Local Key Asset
..Q2’s Ultimate Flexibility and Capability, it pushes the boundaries of productivity.. ..B2’s Versatile Design Statement that defies the laws of expression which enables you to set the Trend of New Possibilities. SAMSUNG GALAXY Z 3 UNFOLD YOUR POSSIBILITIES Galaxy Z series opens you different possibilities to do the things that you value with.. IN PASSION