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10. Provide tools to curate and build a media library manually and through dedicated media resources (google photos, s3 bucket etc). The curated content includes images, videos, sound, text, tag, hashtags, a. Allow owner/manager/content editor to add tags or group names for assets b. These tags can potentially be used to search and identify content during post creation 11. Support creating campaigns with dedicated hashtags and content across social media postings 12. Maintain a master list of social media postings published a. Accessible by owner and manager and content editor 13. Maintain a master list of hashtags used and related campaign urls and UTM parameters 14. Support url shorting for use within posts for character length brevity. Application Object Activity Access Map The following table shows the user access privileges map across the different object models within the application. Privilege Group Name Managem ent Profile Team Managem ent Social Media Posts Content Management Post Scheduling / Approval / Calendar View Analytics Dashboar d Social Media Response Engageme nt C R U D C R U D C R U D C R U D C R U D C R U D C R U D Owner Y Y Y Y Y Y Y Y Y Y Y A Y Y Y A Y Y Y A N Y N N N Y Y N Manager N N N N Y Y Y Y Y Y Y N Y Y Y N Y Y Y N N Y N N N Y Y N Research er N N N N N N N N Y Y- R A Y- RA N Y Y- R A Y- RA N N N N N N N N N N N N N Editor N N N N N N N N Y Y Y N Y Y Y N Y Y N N N Y N N N Y Y N Customer Support N N N N N N N N Y Y- R A Y- RA N Y Y- R A Y- RA N Y N N N N N N N N Y Y- RA N Legend Y Yes within the Respective Model Context N No Y-RA Yes - Restricted Access within Model Context (User has access to only resources assigned/tagged/created by/for them) A Archive Only Page 4 of 28

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