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[email protected] Ba Dinh, Hanoi Capital WORK EXPERIENCE 01/2024 - 12/2024 CO - FOUNDER - CHẠRM Spearheaded brand positioning and go-to-market strategy for Vietnam’s first ever handcrafted terracotta accessory line, blending Vietnam culture heritage with modern design. Drove market research, campaign execution, and multi-channel launch, achieving 100+ pre-orders in launch week and 100% KPI across online, offline, and event sales. EDUCATION NATIONAL ECONOMICS UNIVERSITY (NEU) Bachelor of Business Administration in Entrepreneurship Management 10/2021 - 5/2025 | GPA: 3.7 NGUYEN BA TRONG DAT ACTIVITIES CERTIFICATE MENTOR BBAE START UP WEEK 2022 11/10/2022 - 18/10/2022 Offer mentorship and resources to student groups for launching and growing their own startup ideas. Our team won the second prize 2023: Marketing - TM 2023: Merit Scholarship 2022: Excellent Scholarship 2021: Excellent Scholarship 2021: IELTS 7.0 VOLUNTEER GREEN FAIR (NGO) 06/01/2022 - 18/06/2022 Collecting a large amount of waste from areas like Lai Châu and Sóc Sơn,... Aiming to spread valuable messages about environmental protection to everyone. AWARDS Top 1: Road to MOA 2024 - Marketing case with over 700+ teams from all around Vietnam Top 4: Asia-India-China Youth Leadership Summit 2024 - Leadership case by OCG Youth Alliance Singapore with more than 100 teams Top 10: Heading for the Future by AIESEC - Business Development case with more than 250+ teams Top 20: GEFE Business Challenge 2024 - Business case by EuroCham with 1500 candidates Top 120/2800: Bản lĩnh Marketer 12 - Marketing case with over 2800 candidates from all around Vietnam Final Round: Generali Management Trainee Program 2024 Round 3: Nest Camp - Nestlé Spark The Next Leaders 2024 Round 3: L’oréal Seed Z 2024 03/2025 - Now MARKETING EXECUTIVE - TOMORROW MARKETERS Drove 400% MoM growth across digital channels, contributing to a 28% increase in conversion rate for the Marketing Foundation course. Participated in end-to-end campaign planning: won internal pitching with the concept “Âm thầm rèn trí – Thời tới phất cờ” for the April 30th - May 1st campaign. And led execution across content, media, and community engagement 5/2023 - Now FOUNDER - WOW COSMETICS An indie skincare business specializing in innovative, effective solutions for acne-prone skin. Spearheaded product strategy and brand positioning by leveraging market insights and collaborating with brands: Hero Cosmetics, Phyla, and Germaine. Launched a differentiated product line, achieving VND 10 million in revenue within the first month MARKETING INTERN NEW ENERGY NEXUS 01/09/2024 - 01/12/2024 Led content & social media, helping engage 1,300+ audiences in the Deltaccelerate program.
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