Tiêu đề Statista - Consumer Trends 2025.pdf ✅

CONSUMERS & BRANDS Consumer Trends 2025 Trend report

3 Note from the editors Must-watch consumer trends 2025 promises to be the year in which two influential and interrelated long-term trends will crest and converge. Foremost, Generation Z will finally start taking over as the most powerful consumer generation. Their behavior and preferences have been thoroughly predicted and analyzed by Statista over the past decade. In 2025, retailers will find out just how different (or similar) this generation is. At the same time, technology has not stood still. In fact, the breakthrough of generative AI has been heralded as “the new internet,” referring to its revolutionary implications for society. 2025 will be the year in which AI-powered software and hardware break through to mainstream culture. With the convergence of these revolutions of consumerism comes a wide variety of new trends. This report identifies and discusses the must-watch consumer trends for 2025, divided into four chapters. • Chapter one jumps straight into the most-discussed trend of recent years: artificial intelligence. Here, the AI-assisted shopper is analyzed, with a focus on groundbreaking retail, e-commerce, and food technologies. • The second chapter deals with the dominant consumer issue: the persistent cost- of-living crisis. Saving money is consumers’ primary motivation when shopping, and it looks like loyalty programs with direct discounts may be the solution they are looking for. • Chapter three discusses the phenomenon of omni-wellness, a consumer state of mind where mental and physical health are factored into every decision. From functional food to menstrual wellness and ingredient-based beauty care, retailers will further increase their investment in the wellness-oriented consumer. • Finally, the fourth chapter deals with the potential stagnation of one of marketing’s largest success stories: the influencer sales model. Gen Z is the only generation that trusts and follows content creators. At the same time, AI is exacerbating the trust and authenticity issues surrounding influencers. How should brands and marketers move forward? This report is a joint effort from Statista’s Food & Agriculture, Non-food & Retail, and E-commerce research teams, and presents Statista’s data-driven forecasts for consumerism in 2025.