Tiêu đề BUZZMETRICS - SKINCARE BEHAVIORS ON SOCIAL NETWORKS - 2022 ✅

Discover potential needs to satisfy consumers' skincare demands SKINCARE BEHAVIORS ON SOCIAL NETWORKS


165,993,987 buzz 83.4% 14.4% 2.2% Online Seller Consumer Brand Discussion share of voice The beauty and skincare industry is popularly discussed on social media, mainly led by online sellers. In particular, consumers most commonly mention the need for moisturizing-hydrating, whitening, and sun protecting when discussing skin care. DISCUSSION OVERVIEW Benefit Total Buzz Consumer’s Discussion Moisturizing & hydrating 33,196,213 4.9% Whitening 30,683,308 11.3% Anti-aging 22,255,454 14.1% Acne fighting 22,167,992 21.6% Cleansing 16,599,993 17.9% Sun protecting 16,051,253 21.1% Balancing 8,850,173 10.5% Exfoliating 8,708,156 22.8% Makeup removing 7,480,945 19.2% Discussion about skincare needs