Tiêu đề English for Sales and Purchasing.pdf ✅

OX,FORD UNIVERSITY PRESS Great Clarendon Street, Oxford ox2 6Dp Oxford University Press is a departrnent ofthe University ofOxford. It firrthers the University's objective ofexcellence in research, scholarship, and education by publishing worldwide in Oxford NewYork Auckland CapeTown Dares Salaam HongKong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile CzechRepublic Frarce Greece Guatemala Hungary Italy Japan Poland Portugal Singapore SouthKorea Switzerland Thailand Turkey ulcaine Vietnam oxFoRD and oxronp ENGr,rsH are registered trade marks of Oxford University Press in the UK and in cenain other countries @ Oxford University Press zoog Adapted from Eflglish Jor Sales and Purchosing by Lothar Gutjahr and Sean Mahoney @ Cornelsen Verlag GmbH & Co. OHG, Berlin zooT The moral rights ofthe autior have been asserted Database right Oxford University Press (maker) First published zoogr 2073 2rJ12 2Oa1 2O1O 2OO9 109876s432 No unauthorized photocopying All righa resen'ed- No pan of this publication maybe reproduced, stored in a retriellal svstem, or transmitted, in any form or by any means, r'ithout the prior permission in writing of Oxford University Press, or as expressll' permitted by law, or under terms a$eed with the appropriate reprographics rights organization. Enquiries concerning reproducrion outside the scope ofthe above should be sent to the ELI Rights Deparrnent, Oxford University Press, at the address above You must not cirorlate this book in any other binding or cover and you must impose this sarne condition on any acquirer Any websites refened to in this publication are in the public domain and their addresses are provided by Oxford University Press for hformation only. Oxford University Press disclaims any responsibility for f}Ie content rsBN: 978 o 19 457931 5 Printed in China ACKNOWLEDGEMENTS The yrublisher wouldlike to thankthe fonowingfor theirkind permission ta reproduce photograpw and other cop1,t'ight ffiateriol: /Jamy pp 1 3 (trade fair/dbimages), 46 (woman on phone/Rob Wilkinson), 57 (woman speaker/Andrew Paterson); Getty Images p5 (businessmanfiony Garcia); iStockphoto.com pp 5 (businesswoman/pkline), 8 (rnan and woman at computer/pkline), 12 (woman, top 1eft/texxter), (man, top right;woman, middle left; woman, boftom right/Yuri_Arcurs), (man, bottom left/ digitalskillet), 14 (desk meetinglisegagne), 16 (bar meetingfihomas_ EyeDebign), 21 (businesswoman/Yuri_Arcurs), 22 (man at computer: woman on phonelYuri_Arcurs), 23 (wine cellar/gehringj), 24 (man on phone/archives), (woman on phone/acilo), 26 (woman on phone/ 1O01nights), 28 (wineglasses/sarasang), 32 (business neeting/ monkeybusiness images), 33 (cars/Andy445), 34 (car interior/PKM1), 36 (caf6 interior/1001nights), 37 (business meeting/X.apidEye), 38 (handshake/jhorrocks), 41(hammer/Flamster3d), 42 (man on phone/ inkastudio), 44 (clothesrail,YT), 49 (woman, top leftijhorrocks), (man, top right/shorrocks), (man, bottom 1eft/Renphoto), (woman, bottom right/masta4650), 55 (\,eoman at computerrotek), 57 (coffee sack/ migin), (half fuIl cup/sumos), (fu ll cup/nallevalle), (coffee beans/eAlisa), (two people drinking coffee/nyul); webstockpro pu (pilot and flight attendant/CD Bank). Art'vv mk @ : Stephen May. C6ter itnages ca)rtesy of Punchstock (rnain imageil.ob Melrrychuk/ Photodisc), (top left/Bernhard Lang/?hotographerls Choice), OUP (bottom left/Photodisc).

4l About this book English for Sales and Purchasing is for people who need to communicate effectively with internationatclients and colleagues. Although sales and purchasing pursue different objectives within a business, both rotes require fluent business English to achieve their goals. Buyers and sales people manage internationaI clients, dealwith foreign suppliers, attend internationa[ exhibitions, draw up proposals, and deal with all manner of complaints and enquiries. English for Sales and Purchasing presents allthe essential expressions and conversation techniques that will enable you to communicate successfutlv inallthese situations. The six units of Engtish for Sales and Purchasing present realistic situations for sales and purchasing. The first unit provides an overview of the core activities within the purchasing and sales environment. The following units each focus on specific themes, including approaching a new client or selecting potential supptiers, the conception and development of proposals, the preparation and realization of negotiations, tying up orders and deliveries, and dealing with or making complaints. Every unit begins with a Starter to introduce the topic. This is followed by dialogues, reading texts, and authentic documents as wel[ as a variety of exercises designed to aid the learning of important vocabulary and phrases in contextual situations. ln each unit you witl be referred to the Partner Files in the back of the book. These are role-plays which enable learners to practise the vocabulary and language of the unit in realistic situations. The units end with Output activities, which consist of reading texts to extend the unit topic or offer further usefultips, and they also provide opportunities for discussion. When you have finished allthe units, you can Testyourselfl with a fun crossword at the back ofthe book. At the back of English for Sates and Purchasing there is an Answer key so that you can check your answers independently. There is also an A-Z word list and a Useful phrases list that you can refer to when preparing to speak to customers and colleagues. You wil[ also find phrases in this section that you can use to make small talk on a variety of topics. The MultiROM contains all the Listening extracts from the book. These can be ptayed through the audio player on your computer, or through a conventional CD-player. Inorder to give yourself extra listening practice, listen to it in your car or download it to your MP3-player and listen when you are out and abqut. The Interactive exercises [et you review by doing exercises that cover the essential language from the book on your computer; this witt be particularly valuable if you are using the book for self-study.