Tiêu đề [StC] [May24-SEO] RevoU VI Case Study - Save the Children Indonesia ✅

Introduction - Save The Children Indonesia Company Website ● Main Website : https://savethechildren.or.id/ ● Donation Page : https://donasi.savethechildren.or.id/ Company Social Media ● Instagram : savechildren_id ● Twitter : SaveChildren_ID ● Linkedin : Save The Children Indonesia ● Youtube : Save The Children Indonesia About the Company Save the Children Indonesia is a part of the global Save the Children movement, enabling us to collaborate in over 120 countries worldwide. We establish partnerships with local organizations, provide training and resources to build and empower communities wherever children are in need. The programs run by Save the Children focus on: 1. Early Education 2. Child Protection 3. Child Poverty 4. Health and Nutrition 5. Humanitarian 6. Child Rights Governance Why Us? Save the Children was the first global movement for children, boldly declaring that children have rights. We are global leaders in child health, education, and protection. We have a proven track record of using donations efficiently and effectively to change children's lives. Our independently audited financial statements consistently show that out of every dollar spent, 86 cents go directly toward helping children. We keep administrative costs low so that more funding goes to children’s programs. We’re transforming the way emergency care is delivered, putting world-class health professionals to work for children in crisis anywhere in the world within 72 hours. Also, we champion gender equality, recently earning the first nonprofit Gender Fair certification, and we work in the United States, helping more children get ready for kindergarten than any other nonprofit and as the national leader in protecting children in emergencies. Disclaimer: This document is highly confidential. Please do not share this document with anyone.
We sometimes wonder what our pioneering founder would think of our world today and Save the Children’s place in it. One look at the alarming headlines, and even she might fear the world is falling apart. But she would never back down from a challenge. Save the Children is working around the clock to ensure that the health and well-being of children are protected. Because of our commitment to children, Save the Children ranks highly among other nonprofit organizations. Charity watch groups give us top ratings for achieving incredible results for children, with proven efficiency, effectiveness, and accountability. Bottom line: Giving to Save the Children is one of the world’s best investments. Our Goals Over 100 years ago, our founder said, “Save the Children is often told that its aims are impossible—that there has always been child suffering and there always will be. We know it’s impossible only if we make it so. It’s impossible only if we refuse to attempt it.” Through the decades, Save the Children has continued to work to save children’s lives, and that’s still what we do today. By supporting Save the Children, you're helping save children’s lives, too. Our website is used as a donation landing page, for publishing ongoing program stories, a crowdfunding collaboration page, and for corporate partnerships. Therefore, our platform's main metrics are: ● Conversion: Regular Donation and Income one-time donation ● Conversion Rate (traffic to conversion rate) ● Leads for Partnership ● CSR Publication Engagements Target Market We divide them based on their expected final actions: ● One time donor ○ Age 22 - 55 ○ All Gender ○ Indonesia (Big city) ● Regular donor ○ Age 26-60 ○ All Gender ○ Indonesia ● Corporate needs (Partnership leads/CSR) Disclaimer: This document is highly confidential. Please do not share this document with anyone.
○ All Gender ○ Job Positions - CSR, Sustainability Manager, Public Relations Manager, Chief of Sustainability, and Employee engagement ○ Working at Green company, local and international company Customer Journey Here’s a general overview of our entry points. Please note that we’re only presenting the most common journey and that not everything was depicted. ● Individual Donor ○ Awareness (Paid & Organic) → Landing Page → Submit Form Monthly → Paid ○ Awareness (Paid & Organic) → Landing Page → Submit Form One Time → Paid → Retargeting to be Regular Donor ● Community and Corporate ○ Awareness (Organic) → Landing Page → Submit Form: Terlibat Menjadi Mitra → STC team will approach you by email ○ Awareness (Organic) → Landing Page → Contact Us via WhatsApp: Donor relations will forward your proposal to the team → STC team will approach you by email/WhatsApp The Challenge As we grow our Indonesian website, the main issues that we face are ● Our donation page is not optimally shown in SERP for the relevant keyword in the brand name. ● Our donation page is not optimally shown in SERP for relevant donation/fundraising keywords. *** Disclaimer: This document is highly confidential. Please do not share this document with anyone.
CASE STUDY DELIVERABLES To improve conversion (donation), you must increase traffic to the Save the Children’s Donation Page. However, since most of the traffic to the Donation Page comes from their Main Website, as an SEO associate, you have been tasked with creating an SEO plan for Save the Children Main Website first that addresses the following: Task 1: Website Audit and Optimization Please do an audit of Save the Children’s Main Website and share your results: 1. Analyze how impactful the site's current conditions are in fulfilling its respective goals. 2. Give your recommendations regarding: a. The technical optimization and expected customer journey over the current conditions of the website b. Other On-Page optimization (Non-technical: the way its website is formatted, content quality, image, scheme markup, etc) c. Off-page optimization Task 2: Competitor Research Please conduct comprehensive research, which includes: 1. Identify at least 3 key direct competitors in the market and analyze their SEO strategies. Explain further what we can learn from them and the reasons for selecting them in the first place. 2. As part of your research, please describe the tools and methodologies you would use for the analysis. How would you leverage SEO tools (free or paid) to support your initial research? Task 3: SEO Strategy We are currently running a special offer for some of our products: Disclaimer: This document is highly confidential. Please do not share this document with anyone.