Nội dung text M4_Social Media Visibility.pdf
Social Media Strategy
Prioritize Goals & KRAs
Platform Selection
Platform Selection Are your prospects available on these sites ? ● Demographics ● Competitors availability ● How much active are users on these sites Do you have capability to produce such content ? ● Cost of production- Video/Text/Images ● Team size ● SMEs – Single person for everything ● Brands- teams for research. content creation, promotion, listening etc. ● ROI expected- Visits, Views, Leads, Buzz
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