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Nội dung text Conversation Structure.pdf

THE CONVERSATION STRUCTURE
PHASE 1 Goal G N Probing Questions Notes Identification We want to find out generic info on the sub, their jobs, their age, and hobbies INTRO & IDENTIFY SUBSCRIBER-QUALITY Name, Job, Marital Status, Location, Are they alone. After identifying information, update the fan’s notes for the other chatters to see This will help us identify which of the fans are spenders and which of them are time wasters. So you now have an idea which fan to focus on to.
GOOD EXAMPLE INTRO & IDENTIFY SUBSCRIBER-QUALITY
INTRO & IDENTIFY SUBSCRIBER-QUALITY BAD EXAMPLE

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