DO VIET KIEN Email:
[email protected] Phone number: 0366344148 | Date of birth: October 22nd 2004 For me: Driven by a growth mindset, I strategically blend analytical insights with creative solutions. As I pursue the Management Trainee program, my anti-fragile and can-do spirit empowers me to overcome adverse and drive better performance. EDUCATION FOREIGN TRADE UNIVERSITY - HO CHI MINH CAMPUS GPA: 3.30/4.00. 2022 - Present EXTRACURRICULUM ACTIVITIES COMMUNICATIONS LEADER TEAM OF “PHỐ CHO SẮC” - MAYBELLINE NEW YORK TET CAMPAIGN 2024 Nov 2023 - Jan 2024 The collaboration between Maybelline New York and IMC club. Convincing successfully to Maybelline New York by communications plan proposed in 1 week, Being a leader of 40 project members, managing 300 media ambassadors and 20 student content creators, Building and implementing Communications plan (from online to offline) to successfully recruit 2000+ registers (60% qualified participants). Key learning: Sales skills, Pitching, Media tools, Negotiating, Project management and Leadership. HEAD OF MARKETING DEPARTMENT Integrated Marketing and Communications Club. Being a leader of 10 active members, Managing 3 strategic partners including: Maybelline New York, Viet Tinh Anh corporation and T&A Ogilvy, Developing total 4 campaign related to: Data interpretation, Brand communication, Social Media Influencer,... Key learning: Marketing communications knowledge, Project Management skill and Interpersonal skills. Jul 2023 - Aug 2024 Major: International Business Administration, WORK EXPERIENCES MEDIA PLANNING INTERNSHIP OF PUBLICIS MEDIA, ACCOUNT SUNTORY PEPSICO. New thematic campaign: Aurafina Winter x AVIFW 2024. Nov 2024 - Present Creating a 360 degree media journey to evolve brand image from iconic fashion to self-experssion platform with message “YOUR SHINE BY AI”. Achieving 300% KPIs Arrivals and 4000 UGC post of AI-generative image microsite by smart budget. allocation for optimal platform and proactive issue resolution of underperformance in the initial period. Tet Campaign: TEA+ Tet Campaign 2025 “An Tet Ngon, Nhe Dang Son” x Hadilao Hotpot Partnership. Highlighting Lightness USP through exciting partnership with oily food chain and associate with Meal tables occasions. Attaining 236% KPIs Engagement and more than 6000 Tea+ Tet Gift Set sent out after Hadilao consumers participate. in social challenge “An Lau Ngon, Tet Nhe Dang Son”, earning 6000+ UGC results. ACADEMIC ACHIEVEMENTS CHAMPION OF MARKETING CHALLENGER COMPETITION 2024. Marketing competition in the Southern Vietnam of RMIT, SaiGon South Campus. April 2024 Proposing marketing plan for start-up MET EV company in terms of electric mobility, by underlying the comprehensive eco-system of MET EV as a safe and stress-free solution for family. Highlighting the superiority than gas-based vehicles and functional benefits of MET EV e-vehicle. FIRST RUNNER-UP OF PEAKING POINT COMPETITION 2024 Top 1 Social marketing competition in Vietnam of RMIT, Hanoi Campus. May 2024 Proposing marketing plan to innovate and reserve a traditional performing art is Tuong (Hat Boi), with the concept “Cinema art” in order to solve the root cause of erosion and less relevancy to new generation. Key learning: Campaign management and performance monitoring, Account for Client communication and Problem-solving skill. SCOPE OF WORK Key 3 clients: Tea Plus, Aquafina, Minus 196 Volka Soda. Media Planning: Developing data-driven media proposal and Annual Operating Plan 2025 by identifying the rational media solution to maximize campaign reach and efficiency via integrated media mix channels. Especially , collaborating with multi vendors such as TikTok, Zalo, Social Out-reach, Channel Factory,... to propose innovative media approach. Campaign Management: Daily tracking and reporting campaign performance to derive key learning for next campaign. SOME ACCOMPLISHED CAMPAIGN
English