Nội dung text Section 07&08.pdf
Course: Branding in International Business Lecturer: MSc. Doan Anh Tuan VJCC Institute - Foreign Trade University Section 07&08: Integrated Marketing Communications to Build Brand Equity
TABLE OF CONTENTS 1 Brand Sponsorship 2 Brand Ambassador & Brand Influencer 3 Brand Partnership 4 Group discussion 5 Key takeaways
BRAND SPONSORSHIP 1
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